Marketing & SEO
It's not as simple as increased visitors = increased sales. It's about building trust and credability between you and your customers. It's about making your website easy to use.
Ensuring high sales volumes
Well designed website + High visitors + effective marketing = success!
Once you have a well designed and well layed out website, it is important to adopt very effective and relatively unique marketing tools for your website in order to make your website effective. There is no point in having a lovely website if visitors are clicking onto your homepage, then leaving straight away. You need to keep visitors interested.
You want visitors coming back to your site. You want to build trust between you and your clients and make sure they are happy and feel satisfied after visiting your website, leading to a return visit.
KRM Web Design use a number of highly effective sales and marketing tools in order to, firstly, get visitors to your website and, more importantly, to make sure they buy. You, the website owner, need to make it worth the visitors while to buy your products. You need to give them a reason to stay on your website and a reason to continue to buy.
Talk to us today to come up with serious sales techniques.
What can SEO do for my business?
SEO or Search Engine Optimisation is the single best way of getting your website noticed. Search Engine Optimisation/ SEO can be a more productive medium than Television, newspaper and magazines put together if done correctly.
There are many ways of getting people to your website. Most of these are costly and can be ineffective. Newspaper adverts are good for a month at best and as soon as you stop advertising, your sales leads will stop.
Search Engine Optimisation/ SEO is different. 'Organic Search Engine Optimisation/ SEO' is when you optimise your website so that Search Engines can find it easier. Lots of businesses are now trying to do this which leads to competition and it is hard to compete for a top spot in the Search Engines but we are experts in this field. Search Engine Optimisation/ SEO can last for much longer than paper or magazine advertising, possibly years, depending on the competition.
Talk to us today to discuss a Search Engine Optimsation/ SEO strategy for your website.
How to keep visitors on your website
There are a number of tools and techniques we would use to keep visitors on your website. Visitor tracking, website analytics, ethical customer profiling and encouraging interactivity between your visitors and your website are just some of the ways we would use to encourage website visitors to come back.
You have to build trust with your website visitors or they simply won't return. The best way of doing this is making the website visitor feel like they are in control because the truth is, they are! They have the power to click onto your website and they have the power to click off again whenever they feel like it. Keeping website visitors interested and giving them good website navigation, easy to use interface, and an easy to use website is crucial to keeping visitors on your website. This builds trust and gives you more chance of making a sale.
Customer profiling
Itentifying your website vistors, potential or current customers, their interests, location, age group, profession etc can help you increase sales. We have the perfect applications to help you track website visitors, gather information ethically on same and find ways to target specific groups with specific products.
The software we use gives website visitors the OPTION of allowing you, the business, to collect their personal details as well as a wealth of other information on same. This exonnerates you, the business, of any pit falls and mistrust as all of the information given was given willfully.
All of this information is invaluable to your business as it will, essentially, tell you what your clients want. Once you know what your clients want all you have to do is give it to them.
Talk to us today to discusss our profiling software.
Visitor tracking & website analytics
We use very effective website tracking software that is more in-depth and can give you more information about your clients than even the most popular website tracking or website analytics software. Our software is just short of getting the personal details of your visitors and will tell you how they found your site, where they came from, what time of the day, how long they stayed on the website, what pages they visited, what search engines they used, what search queries/ keywords they used to find your site, how many times they have visited your website before and much more.
Our website tracking/ visitor tracking system is a low cost - highly effective tool to find out who is on your website, who is interested in your website and why. This kind of information is very important as a way of researching what you are doing right on the website and what you can be doing better in the future. We assure you, once you use our website tracking software and get interested in who is visiting your website you won't be able to do without it.
Talk to us today to get our website tracking software.
Marketing Blog
I've gone to a number of meetings these past few months with clients saying 'we don't have money to be spending on a website right now, 'we can't afford it', and 'sure I can't use a computer'. But the truth is that this is the time when businesses should be taking advantage of a website
Ever since the first merchant promoted his product to make a meaningful trade, marketing has been an essential part of any sales or promotional formula. Today, the formula seems complex, but it doesn't have to be. At the core of any effective marketing strategy is value.